There are a few common misconceptions about printed custom boxes. One of these is that less is more. This could not be further from the truth. Custom printed boxes are designed to display key features of your product or service. They allow you to highlight important features and positive aspects of your business.
Less is more
Custom printed boxes are a great way to showcase your
business's unique qualities and product or service. You can add a product
description and key details to the box so consumers will know exactly what to
expect from your business. These printed boxes are also a great way to
emphasize the positive aspects of your business.
The layout of your artwork is also important. Your artwork
should be laid out on the box so that it can be cut and folded correctly.
Always leave an inch or two between the panel edge and your artwork's edge.
When you do that, you'll avoid any unwanted white line, which can look
distorted when the finished box is finished.
Offset printing vs Flexographic printing
There are two main types of printing methods: Offset
printing and Flexographic printing. Each has their benefits. The advantages of
offset printing are cost and speed. This method is the cheapest and fastest way
to produce boxes. However, there are disadvantages. Here are some of them.
Flexographic printing is cheaper, but not suitable for
intricate designs. This process is best suited for printing a simple design
with few colours. However, it is not ideal for complex designs or for winning
over customers. In addition, it is not suitable for low-volume production.
However, if you are going to print custom boxes in high volumes, this method
will save you a lot of money.
Offset printing uses separate plates for each color. It also
requires a long set-up process. On the other hand, flexographic printing is
suitable for short-run projects. It is suitable for boxes without a lot of
colour detailing, and manufacturers can print and cut them all in one go.
Packaging is made to be displayed
Research has shown that up to 70% of consumers purchase a product based on its appearance. This suggests that packaging is one of the most important aspects of a product's marketing strategy. Brands are constantly trying to attract consumers' attention by using creative packaging and experimenting with the way their products are presented. Even the best products will fail to gain the attention they need without eye-catching packaging.
Branding is important
Custom printed boxes are an excellent way to brand your
company. You can use these boxes to highlight the most important features of
your product or service. For example, you can include product information and
details on the front and back of the box. This will help consumers recognize your
brand and enjoy your product more.
When shipping products online, it's important to make sure
customers will see your brand. Make sure your logo is visible and easily
readable to ensure your audience is able to identify your company with ease. A
simple logo design will make it easier for your customers to recognize your
brand.
ROI
While ROI for printed custom boxes is hard to determine, it
can be equivalent to brand awareness, total sales, and market share. Brand
awareness is an important component in customer loyalty, and can be a very
valuable marketing tool. Moreover, consumers are more likely to purchase from a
business that offers premium packaging. In a recent study, Nielsen found that a
business that redesigns its packaging can increase its projected sales by 5%.
Increasing the ROI of packaging is an integral part of
supply chain management. Streamlining purchasing processes can save you time
and money, and can help you develop trusted relationships with key suppliers.
Inventory management can also help you minimize warehousing expenses and free
up dollars tied to obsolete packaging.
